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Missed call calculator: see what unanswered enquiries could be worth to your trade business

Use this free missed call calculator to put in how many calls you miss each week, your average job value and your own low, base and high booking rates. You get an illustration of what those calls could be worth as bookings, not a forecast, and the calculator does not send or save your answers.

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No recovery is guaranteed. This tool does not measure lost revenue or account for capacity, repeat callers, cancellations, job costs or payment collection. It does not calculate profit. Enter assumptions you can explain. No industry averages are prefilled.

Examples show the input format only. Replace them with figures or assumptions for your business.

1. Define your period and value
Your observed weekly count. Whole numbers from 0 to 10,000.
Use 4 for exactly four weeks, not a calendar month. Whole numbers from 1 to 52.
Value per confirmed booking, not margin. Use one consistent VAT basis. £0 to £1,000,000.
2. Enter low, base and high assumptions

Low, base and high are three what-if scenarios using figures you choose. For each rate, low must be no greater than base, and base no greater than high. Rates can be 0 to 100%.

Enquiry share

Share of missed calls that are real, unique job enquiries. Exclude duplicates and calls that were not enquiries.

Your assumption, 0 to 100%.
Your assumption, 0 to 100%.
Your assumption, 0 to 100%.

Successful contact rate

Of those real enquiries, the share your process could successfully contact.

Your assumption, 0 to 100%.
Your assumption, 0 to 100%.
Your assumption, 0 to 100%.

Booking conversion rate

Of successfully contacted enquiries, the share that could become confirmed bookings.

Your assumption, 0 to 100%.
Your assumption, 0 to 100%.
Your assumption, 0 to 100%.

How the calculator works out the figure

Missed calls per week × weeks × enquiry share × successful contact rate × booking conversion rate = illustrative bookings.

Illustrative bookings × average booked job value = illustrative booked value for the period.

Each percentage is divided by 100 before multiplication. Intermediate values are not rounded. Results display bookings to one decimal place and currency to the nearest pound. Fractional bookings are an illustration, not a count of real jobs.

Only use capacity and conversion assumptions your team could support. Record real outcomes before deciding whether to change your call handling.

To stop calls being missed in the first place, read the calls guide: How to stop missing calls on the job and book more of the enquiries your trade business already gets

Get the free call handling checklist

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